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With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Statista. Please create an employee account to be able to mark statistics as favorites. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! rollingstoneindia.com/art-korean-music-videos/. Dancer at Heart. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. You need at least a Starter Account to use this feature. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. i can't read korean "How popular is K-pop in your country at the moment? For years, Beliebers stood above all other fan armies on social media. Finally, heres come the end of this writing. Finally, audiences who are 55 years old and above make up 2% of site traffic. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Without any further ado, please enjoy this article. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Vivid Seats. You may opt-out by. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} In Korea, kpop is generally aimed at girls and women between the ages of 15-30. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. You need a Statista Account for unlimited access. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. 2. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. statistic alerts) please log in with your personal account. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Then you can access your favorite statistics via the star in the header. The Western Hemisphere: K-Pop Consumption and Engagement. Most fans really are early teens or in the 20s range. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. In addition, regardless of the fans demographic such as religion . Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. In, Korean Foundation for International Cultural Exchange. Interestingly, are .. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Register in seconds and access exclusive features. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. As the K-pop fandom's political organization becomes even more mainstream,. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. To use individual functions (e.g., mark statistics as favourites, set Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Please do not hesitate to contact me. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Fans recently crowdfunded around 3 million baht (around $95,000) to . This number was for those searching for a ticket to a BTS concert on the ticketing website. Here, Im using Python as the programming language. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. In the past week, they sawover 24million, more than 14,000 times what's expected. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. allkpop is a registered trademark of 6Theory Media, LLC. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. K-pop fan activism within the BLM movement emerges from this broader history. Learn more about how Statista can support your business. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. statistic alerts) please log in with your personal account. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. This statistic is not included in your account. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Then you can access your favorite statistics via the star in the header. Because most of kpop fans are tweens and teens. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. How old are K-pop fans? Made by: sunshinejoonie. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Top North and South American Cities for K-Pop. You can also find the Tableau Public visualization dashboard Ive created to support this article. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. First was the young, diverse, and digitally native Generation Z coming of age. 2007 - 2023 6Theory Media, LLC. BTS always seem to do better and better after each comeback, especially on the charts. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. The K-Pop wave has been well documented in the United States. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Get full access to all features within our Business Solutions. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. First was the young, diverse, and digitally native Generation Z coming of age. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Access to this and all other statistics on 80,000 topics from, Show sources information Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Contrarily for males, the money that they spend is around $50 to $100. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. K-Pop itself has been crafted with the goal of accessibility in mind. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. So how do they do it? Following the US, there are 31 respondents from Europe and 28 from Canada. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. (2020). ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar.