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Published July 14, 2021 Updated Aug. 11, 2021. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. We found other products you might like! During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). Explore our Purpose & Vision, History and more. Coca-Cola vs. PepsiCo. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Looking at total company revenue, Pepsi is larger. After their investment, billionaire investor Ron Burckle invested in the company as well. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Even then, Wie was no newcomer. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Coca-Cola is a very famous multinational beverage company of America. This squad of athlete influence holds a combined social following of over 177+ million. . Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. The contract, which features radio spots and TV ads, earned the superstar $26 million. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. The bigger the star, the more it earns through brands. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Before his retirement, Peyton Manning was one of the most recognized faces in sports. Most recently Coca Cola stock price is increased by about 24% in the past 3 years. The World Cup andOlympicchampion is extremely familiarCoca-Cola. And social media has boosted this to the next level of fame. are worth . Neymar, soccer - Brazilian National Team. Talk about celeb power. And that's what keeps these celebrities in millions. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. The Muppets. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Cristiano Ronaldo is very particular about the brand he promotes and endorses. But, this might be small change compared to how much her fashion empire brings in. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Thishasmade her hundreds of millions of dollars in profit. Burt Reynolds. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. When Brad Pitt signed a deal with Chanel No. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. Soon after, Jenner released her Puma Fierce line. In doing so, youre agreeing to the below guidelines. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. The contract, which features radio spots and TV ads, earned the superstar $26 million. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. Coca-Cola Enjoy Bottle Gift Tube. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. Weekly, and British singer/songwriteris rich. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. It has to create a lasting brand impression. Diet Coke vs. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. Apr 2014 - Apr 2021 7 years 1 month. Strategic Partnerships, Continuing the celebrity musical connection that has become so important to Coca-Cola's communication, the Metropolitan Opera diva Lillian Nordica . The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Coke vs. Pepsi. That is the central message for "Open Happiness . Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. July 26, 2021 July 26, . CNN's Clare Sebastian reports. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. Topics: Celebrity Partnership . From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. One of those athletes is the former NFL star, Peyton Manning. ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. Taylor Swift | Celebrity endorsement. Diet Pepsi. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. Related:Which Athletes Earn the Most Per Hour? Stacker distribution partners receive a license to all Stacker stories, 3 The Coca . Coca-Cola lost $4 billion in market value . Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Eva Longoria & L'Oreal. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. "Hydration is key for me since I'm always on the go- whether it's on tour or working out. Creative Content, The answer is no, he created some "market noise.". In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. The $5 million partnership broke the record for a celebrity endorsement deal at the time. 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According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. Did Ronaldo cost Coca-Cola $4 billion? 10. Take a look to find out about your favourite cricketer. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. $4.95. Find out which celebrity endorsement deals were worth the most. Coca-Cola's social media strategy is all about community fun and support. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. Rivalries don't only exist on the playing field. Let's get started! Salton electric grills were obscure until they became Foreman Grills. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. According to the publication, this move upset Kanye West, who has his own deal with Adidas. The . We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. Needless to say, corporations were ready to pounce when she turned pro two years later. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. But do you know how much Athletes earn for just one tweet. Sign up for our daily newsletter for the latest financial news and trending topics. Kylie Jenner: Puma, $1 Million. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . Your billing info has been updated. Source. After the City of . Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Required fields are marked *. When it comes to endorsement, it is not only confined to the actors or actresses. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Next, complete checkout for full access to StartupTalky. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . The campaign aims to deepen . The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. $14.95. Rob Lowes DirecTV commercials are wonderful examples of this niche. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. They originally started making pills of soda for medicinal purposes, but later they began selling it in liquid form. 02:40. Soft drinks, energy drinks, different product lines. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Find out which celebrity endorsement deals were worth the most. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. . 5 fragrance. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Welcome back! The belief of getting high quality product. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. Shes the leading lady in a string of Natural Match hair color commercials. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. Some athletes also have a massive fanbase that can benefit the brand. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. In 2016, Timberlake became an investor and the face of Bai flavored water. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. Brand: Coca-ColaEndorsement Deal: $26 million. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. That's mainly because of her successful endorsement career. Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. Its an app that people can use just like a regular wallet to store their card details and information. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. Sustainability. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. You've successfully signed in. Both were ranked in top 10 within CelebrityZ's ranking in . In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. [emailprotected]. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. It has a queen-sized bed . Coca-Cola (@CocaCola) August 11, 2021. share our stories with your audience. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. She became the youngest player to qualify for the USGA Amateur Championship at age 10. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet.